Find the holes in your asset, ranked by what they're worth.
Decaying pages, cannibalization, striking-distance keywords, and internal-link gaps, ordered by impact and effort.
Recover decaying page: /pricing
Content Decay · 8 credits
Fix cannibalization: 'ecommerce platform'
Cannibalization · 6 credits
Striking-distance keyword: 'shopify vs woocommerce'
Quick Win · 4 credits
How Opportunity Engine works
The Opportunity Engine continuously scans your asset for the moves that matter: pages losing rankings while demand holds, multiple URLs splitting a single query, page-two keywords within reach of page one, and high-converting pages starved of internal links.
Each opportunity is scored by estimated impact and effort, then priced in credits so you know the cost before you act. The queue is ordered by what moves the asset most, start at the top and work down.
Every opportunity flows straight into Content Operations, so finding a win and shipping the fix is one continuous motion, not a handoff.
Top wins also surface in the Mission Brief so Monday starts with the same ranked queue the engine discovered overnight.
What you'll do with it
Recover decaying traffic
Catch decaying pages from the Opportunity Engine before the loss compounds on a money URL.
Fix cannibalization
Spot two URLs fighting over one query and consolidate to the stronger page.
Feed the Analyst
Send a striking-distance win to the AI Analyst for a page-level refresh plan before Content Operations drafts.
Frequently asked
Explore the command center
Put Opportunity Engine to work on your asset.
Start your 7-day trial for $1, connect a website and see your first results in minutes.