Opportunity Engine
The Opportunity Engine finds the holes in your asset and ranks them by how much they're worth to fix.
What it surfaces
- Content decay, pages losing rankings while demand holds.
- Cannibalization, multiple URLs splitting one query.
- Striking-distance keywords, page-two terms within reach of page one.
- Internal-linking gaps, high-converting pages starved of equity.
How wins are ranked
Each opportunity is scored by estimated impact and effort, then priced in credits so you always know the cost before you act. Start at the top and work down, the queue is ordered by what moves the asset most.
An opportunity flows straight into Content Operations: turn it into a brief, outline, and ready-to-publish draft.