Digital Asset Score
Digital Asset Score is a weighted composite metric that summarizes the growth health of a website across search visibility, content quality, and technical readiness.
Also known as: site-health-score · asset-health-index
Why it matters
Single KPIs lie: traffic can rise while coverage decays. A composite score with explicit drivers tells you whether the asset is actually getting stronger, and which subsystem, opportunities, technical SEO, or content: is dragging it down.
How it works
Learn Domains aggregates normalized inputs: index coverage trends, Core Web Vitals pass rates, opportunity backlog severity, content decay share, internal link completeness, and integration freshness. Subscores roll into a 0–100 headline with factor breakdowns. History is stored per vault so you can see movement week over week.
Common mistakes
- Optimizing the headline score instead of the weakest driver.
- Comparing scores across unrelated industries or site sizes.
- Ignoring a dropping subscore because the total barely moved.
- Treating the score as a public ranking factor, it is an internal compass.
Best practices
- Review driver breakdowns weekly, not just the total.
- Set team goals on one driver per quarter, e.g., decay reduction.
- Re-score after major migrations, redesigns, or publish bursts.
- Pair score trends with Mission Brief completion rate.
Learn Domains perspective
Traffic is up but half your product pages are decaying and two key URLs dropped from the index. Digital Asset Score shows which driver is slipping, content decay, coverage, speed, and Mission Brief items tie directly to fixing that driver, not chasing a vanity number.
FAQ
- Is Digital Asset Score a Google ranking factor?
- No. It is an internal Learn Domains composite to prioritize your work, not a search engine metric.
- What moves the score fastest?
- Clearing high-impact opportunities, fixing index coverage drops, and refreshing decaying money pages, exact weights depend on your vault's data.
- Can I export score history?
- History lives in the vault dashboard for trend review; export options follow future product releases.
Next steps
- 1Open your vault and note the lowest-scoring driver.
- 2Pull the top opportunity tied to that driver.
- 3Re-check the score after executing the top three brief items.
Knowledge graph
Parent terms
Child terms
Related concepts
mission-brief · opportunity-engine · technical-seo