Google Analytics (GA4)
Google Analytics 4 is Google's event-based analytics product measuring on-site behavior, traffic sources, and conversions.
Also known as: ga4 · google-analytics-4
Why it matters
Search clicks are not revenue. GA4 shows whether organic landing pages engage, convert, and retain: separating vanity rankings from assets that grow the business.
How it works
Implement the GA4 tag, define key events, and link properties via OAuth with `analytics.readonly`. Learn Domains syncs landing-page sessions, users, engagement, and source dimensions to weight opportunities toward pages that matter downstream.
Common mistakes
- Comparing GA4 sessions directly to GSC clicks line by line.
- Missing conversion events on trial and purchase flows.
- Connecting the wrong GA4 property after agency handoffs.
- Ignoring engagement collapse after SEO traffic spikes.
Best practices
- Mark meaningful conversion events, signup, trial, purchase.
- Build organic landing reports segmented by query cluster pages.
- Cross-check GSC URL winners against GA4 engagement time.
- Review source/medium after major content launches.
Learn Domains perspective
A blog post earns thousands of clicks but zero trial signups. With GA4 connected, Learn Domains weights opportunities toward landing pages that actually convert, not just pages with impressive impressions.
FAQ
- GA4 vs Universal Analytics?
- UA is deprecated. GA4 is the current Google analytics platform Learn Domains integrates.
- Can Learn Domains modify my GA4 setup?
- No, readonly scope pulls reports only; you configure tags and events in GA4.
- Why connect both GSC and GA4?
- GSC shows search visibility; GA4 shows on-site outcomes, together they rank real wins.
Next steps
- 1Connect GA4 to your vault with OAuth.
- 2Verify key conversion events fire in GA4 debug.
- 3Compare top GSC landing URLs with GA4 engagement.
Knowledge graph
Parent terms
Related concepts
google-search-console · opportunity-engine · digital-asset-score